Coop's Loop

But now is the time to get back into the Spring of things. The popping flowers, green grass and budding trees makes us take a good look at the world around us with new eyes and a fresh take. We are all finally coming out of hiding and thinking about what to do next; how to take the next step into the stimulating world around us and what that next step should be. If there is any advice I could give to businesses, small and large alike, it is... start at the beginning; with your brand. More

When adding services to a business there is always the question on how to brand the services. As Bagby lighting expands and grows, they see an increasing opportunity to stretch their creative legs in a custom lighting design business vs. the buttoned up structure of Bagby. Many options were presented, but it was decided that the connection to the Bagby brand is a benefit in the regional market and the innovative undertone it took was something the lighting industry had never seen.

The largest impact with the most minimal change. That was the creative brief when we sat down with the task force to re-evaluate the UNC Charlotte brand. At the time of our introduction to the project, the University had been through an extensive market research project and a number of creative revisions to the brand that left them less than wowed. With two years of market research in hand and a tired, confused logo we did our own research and analyzation to put the puzzle together. More