Coop's Loop

Henry Bartholomay, founder of the Bartholomay Brewery company, and perhaps the best known brewer in America, was born in Frankfort, Germany, December 5, 1829, and was more than just a genius brewer. He was a brilliant business man and marketing guru for his time.

Of course A3 Design would be one of the first to break this story. Anyone that knows us knows that you will always find a Milwaukee's Beast in the studio fridge. It is the beer of choice for those late nights and early happy hours after a long day. (Although our palettes have expanded to include more complex brews for lack of embarassment in public/social environments : )... but I digress.

The legendary Italian Motorcycle maker, Ducati, has dominated the racing circuit for years with its highly prestigious position of their brand. As the US division dives into the consumer market aimed at the XYZ generation, they look to build off of their market's obsession for quality and pursuit of individuality with their latest Monster Second Skin Promotional.

A common misperception today is that a website and the internet are your best marketing tools. The truth is that your brand STILL does all the heavy lifting. The internet is only a vehicle for delivering that brand message. If your visual identity is not memorable, professional and on target, you could be doing more harm than good. And the rules are no different for those entrepreneurs and new businesses looking to make a splash in a new market or need to establish a product. The old saying applies even today, you only have one chance to make a good (or bad) first impression.