Coop's Loop

When adding services to a business there is always the question on how to brand the services. As Bagby lighting expands and grows, they see an increasing opportunity to stretch their creative legs in a custom lighting design business vs. the buttoned up structure of Bagby. Many options were presented, but it was decided that the connection to the Bagby brand is a benefit in the regional market and the innovative undertone it took was something the lighting industry had never seen.
 
When it came time to design the stationery system, we were excited to explore options on how to step up this concept even further in production. We chose a subtle solution with a big impact. Starting with bright white, super thick cardstock and the bright cranberry color, we brought attention to the logo on the back with the use of thermography. This is a printing process that leaves a thick raised ink on the surface. The clear thermography on the bright color created the impression that the "juice" is wet. And if the card holder didn't notice it at first, the tactility of the rubber-like image will intrigue their fingertips to turn the card over.
 
Details, details, details! It was that one idea; that one thought that this Juice splat is real and wet, that served as a launching point for the rest of the branding creative. Both the print and web express this notion in their own way. The print ads feature the "Bag-bees" flying around the creative juices and the web animates them on the home page. The web adds to the interaction with the use of animated splats in the navigation and rollovers.