Coop's Loop

Of course A3 Design would be one of the first to break this story. Anyone that knows us knows that you will always find a Milwaukee's Beast in the studio fridge. It is the beer of choice for those late nights and early happy hours after a long day. (Although our palettes have expanded to include more complex brews for lack of embarassment in public/social environments : )... but I digress.
 
Last week the studio was a-buzz when the fridge was opened to unleash the newly redesigned Beast packaging in all its glory; with simplified graphics and a bolder, more mature, in your face approach to the distinctly prominent shield. "It's as if I'm growing up with the Beast brand" slurred Alan. "From High School to College and now as a working stiff, the evolution of the Beast brand has grown with their market."
 
Prediction: In 5 years we'll see yet another BEAST redesign. This time the shield will be the dominate graphic element with a cut-out/mail-a-way coupon for a BEAST shield pin to wear as a badge of honor.