Coop's Loop

A common misperception today is that a website and the internet are your best marketing tools. The truth is that your brand STILL does all the heavy lifting. The internet is only a vehicle for delivering that brand message. If your visual identity is not memorable, professional and on target, you could be doing more harm than good. And the rules are no different for those entrepreneurs and new businesses looking to make a splash in a new market or need to establish a product. The old saying applies even today, you only have one chance to make a good (or bad) first impression.

A3 Design is pleased to have been included in the latest Rockport Publication; 1000 More Graphic Elements. The book showcases 1000 new unique graphic embellishments across all kinds of projects, from books to brochures, invitations to calendars to annual reports. It is often the smallest detail that can turn a project from ordinary to spectacular. Inspiration will be at your fingertips with examples of specialty processes such as diecutting and embossing, unique materials, fasteners, specialty inks, binders and more.

Fingers still walking, but on paper? Since they dropped the "pages" from their logo, does this mean no more yellow book. Now, the Yellow Pages will only be selling Guitar picks! I can hear the forests sigh of relief... Almost.

For more:

http://www.theglobeandmail.com/news/technology/yellow-media-turns-the-page/article1509998/

http://www.underconsideration.com/brandnew/archives/alien_fingers.php

The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to A3 Design for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. More