Our Story
The dynamic of a husband and wife team creates a devil's advocate approach that benefits every project. Every decision is questioned, debated and justified. Amanda and Alan head a team that continues to add value to their client's businesses with wow! experiences.
The king and queen of A3 passionately pursue a vision of providing effective communication through strategic design decisions and settle for nothing less than the absolute best. Their entrepreneurial spirit drives every project with heart and edge, taking creativity to places the client didn’t even realize possible.
Educated by well respected and brilliant design professors, Paul Bowers and Jan Conradi. As students in the acclaimed program, they got a chance to meet some of the most influencial design talent in the world such as James Victore, Stefan Geissbuhler, Massimo Vignelli and so many more. By the end of their university education, the two budding designers and newlyweds had developed an intimate knowledge of conceptual and process development, typography, design history, professional practices and communication theory and their integration with the social, behavioral and natural sciences.
Throughout their years working in large agencies, industry specific studios and support for one man shops, they have learned that what makes a project successful is equally the people involved and clear communication. It seems that would be an obvious lesson in business theory, but in a world focused on the bottom line and striking a deal, people become commodities and communication a billable item. At A3, Amanda and Alan are nothing more than real people, treat their clients as real people and get the same in return.
Working with A3 Design direct contact with the seasoned talent working on your project; The same person who knows your project intimately, who has done the research, can confidently and creatively advise you on the useage and messaging of your brand. The value of their skills and knowledge continues to grow and exceed client expectations.
Mentor
Paul Bowers
Professor of Typography & Graphic Design
As a design educator he is particularly focused upon typography, graphic translation and image literacy, and upon the development of problem solving methods. Bowers is also an independent design consultant for a variety of museums, foundations and organizations. His work has been published internationally in Graphis, Print, and Communication Arts. Bowers received his Master of Fine Arts degree in Communication Design from the State University of New York at Buffalo. He has attended numerous programs including those at the School for Design in Basel, Switzerland, as well as at the Center for Creative Imaging in Camden, Maine. He is a member of the American Institute of Graphic Arts.
Mentor
Jan Conradi
Professor of Typography & Design History
Her focus in design education emphasizes concept and process, design history and typography. She often presents papers on typography and design education and her writings on design have been published by Icograda and Design Issues as well as in books by Steven Heller, Philip Meggs, and Elizabeth Resnick. She is presently researching and writing a book documenting Unimark International, a design firm influential for introducing European modernist ideas into American corporate communications. She received her Master of Arts in Graphic Design from Iowa State University. Prior to joining the faculty at Fredonia, Conradi taught at Ball State University in Muncie, Indiana and she was an art director at Wm. C. Brown Company Publishers in Dubuque, Iowa. Conradi's personal design work emphasizes her interest in letterforms and typography. She is the founder of ComingHome Press, a venture dedicated to letterpress printing and limited edition hand-bound artist books. In addition, she maintains an independent design and consulting practice. She is a member of the American Institute of Graphic Arts and the Society of Typographic Aficionados.
