The Story Of Our Star
The idea of branding a product was birthed early in the Industrial Revolution and some believe is attributed to a British company... but it was a savvy, turn of the century entrepreneur that laid the foundation for brand recognition and loyalty on this side of the pond.
Consumer goods used to travel rivers and waterways to open markets and town square shops where they were displayed in the same plain wood boxes they were shipped in. One day a soapmaker decided to make his mark on consumer shopping by branding (literally) a star on the side of his boxes and forever changing the face of American commercialism.
He believed his product was better than all others and didn’t want the shop store owners and consumers to confuse his product with competitor’s. He chose a five point star; one for each of his precious daughters. The association was immediately understood. Proving how impactful visuals can be, housewives and homemakers were soon arriving at the ports asking for “the soap with the star.” Sales soared for the entrepreneur and there wasn’t even a name. The mark said it all.