To create a brand that lived beyond the billboard for an axe throwing bar in the heart of the 585 nightlife district. The logo must compete in the national league — From apparel to bathrooms, the brand should be prevalent, exciting and contagious!
Easily recognizable / Fun & exciting / Room to expand artistic elements / Lumberjack but not plaid or logs / Options with Rochester as a prominent element
"Perfectly Imperfect" would be the title of this project aesthetic. Given the logo looks like it was chiseled in the side of a tree, elements like a spray-painted selfie wall and a large bear evolve the brand into the physical environment.
