Dollop Frosting

This tasty treat topper was created by Food Network’s Cupcake Wars Winner and Shark Tank Winner, Heather Saffer.
Dollop Frosting Branding and Package Design1
Dollop Frosting Branding and Package Design2
Dollop Frosting Branding and Package Design3
Dollop Frosting Branding and Package Design4
Dollop Frosting Branding and Package Design5
Dollop Frosting Branding and Package Design6
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Challenge:

Heather had a vision — To create a shelf-stable vegan frosting that would get even the biggest bakery fan excited to dig in and to live a brand that was as colorful as her frosting flavors are.

Direction:

Bright. Fun. Bakery inspired. / Graphic, messy and real / Don't pigeonhole this product to only cupcakes or cakes and don't make this pretentious / Looks expensive and showcases quality ingredients

Solution:

The poppy colors and shapes appeal to the adventurous sweet tooth and are recognizable to most bakers as standard frosting decoration tips.