Everyday Gourmet

This vegan cookie company is a healthy alternative in the prepackaged cookie category but needed help getting out of the village kitchen and onto the grocery store shelves.
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Challenge:

Taking recipes from the kitchen to the shelf takes more than just having consistent manufacturing. It takes a branding and package design that tells the story in a way that quickly resonates with their audience.

Direction:

Natural, happy and energetic / Stand out amongst the natural neutrals that most health foods use / Have an attitude that is a bit edgy / Descriptive Easily adaptable to the ever expanding line of products

Solution:

Visual texture and hand drawn fonts provide an organized chaos that begs you to look closer. No matter the product, the primary display panel boldly calls out what makes these vegan baked good special.